In the essay on Dove's campaign for true beauty by Susie Orbach, the author sides with and shows her overwhelming support for this campaign. She argues that images of the "perfect" body definitely have a negative effect on the body image of women around the world. Such advertisements lead to many eating disorders and general disillusionment of women with their own bodies. This dissatisfaction definitely can be traced directly back to harmful media regarding women's bodies. Such advertisements make women feel inferior, insecure, and inadequate.With that being said, Dove's campaign for true beauty is absolutely a breath of fresh air in a world so void of positive body image messages. This advertisement campaign, while their motives do seem pure, could be rooted in seeking alternate ways of reaching women. While uplifting and empowering women might be their outward image in this campaign, the true motives could be to have an edge on competitors by making them appear to bring women down about their body image. Because this provides such a breath of fresh air and offers such a differing and positive message, Dove's campaign truly stands out as something different.
This advertisement campaign is genius, not only does it provide a new outlook for women and encourage women to "love the skin you're in", it also gives Dove an edge over competitors. Therefore, I believe that this advertisement campaign is wildly effective for Dove and will ultimately help women realize their true beauty.
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