This is a movie poster found in our Envision In Depth book and filled with lots of visual rhetoric. This movie poster was released to appeal to movie goers everywhere and promote the movie. This poster shows many different public figures, most being successful athletes, standing on a mound of steroids. The advertisement also expresses the pride of being an American through the caption associated with the asterisk on the side of "Bigger Stronger Faster" that reads, "The side effects of being American." Yet another caption reads, "Is it still cheating if everyone's doing it?" This expresses the nonchalant and generally accepting attitude Americans have gained towards steroids. Americans seem to value being the absolute best at any cost, even cheating. Through its attempts to justify cheating, this advertisement also expresses the general idea promoted by the infamous Huey P. Long of "The end justifies the means." Is it cheating if you do end up being the biggest, the strongest, and the fastest? Does the fact that everyone else is doing it make it ok? Does the end result justify the path taken to get there?
These are all questions that this movie poster poses. Therefore, the viewer is lead to believe that the movie will confront these very issues.
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